Virtual world business oriented project
Second Life is an online virtual world, similar to Massively Multiplayer Online Role Playing Games but with no gaming objectives.
Saint-Gobain Glass has developped in this world a showroom to present his whole range of products.
Some virtual conferences on various topics included "More glass, less energy".
And a quizz/game around the impact of glass on sustainable habitat combined with a non profit operation to plant trees (cedars) in Lebanon.
" Sustainable development and technological innovation are, for Saint-Gobain, powerful handles for improving its operations and its results. For several years, the company initiated a pro-active policy in this area. The establishment of Saint-Gobain Glass in the virtual world of Second Life, orchestrated by experts of Stonfield InWorld, is a new step to encourage exchanges between scholars and performers of glazing residents with high environmental sensitivity.;